The Fortran Automatic Coding System for the IBM 704

You see the front cover to a book, labelled, in bold slab serif letters: Fortran. The cover itself is brown and three holes are pierced through the side.

This is so beatiful, it is the front cover of the manual for The Fortran Automatic Coding System for the IBM 704, 1956. The typeface is Clarendon.

IBM’s corporate identity was designed by Paul Rand

1 Comments

Fortran is still in use as a programming language for supercomputing, the oldest language in common use.

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